Prepared by Matt Lacey
matt.lacey1207@gmail.com
Valid for 30 days
Proposal and Quote
One site, two doors: order the food, or book the catering
Prepared for David. A custom site for your local cook nights and your catering, run from a single dashboard. Regulars order arepas while you are open and pay on the spot. Catering clients request a date and put down a deposit. You turn ordering on and off yourself.
Investment
A startup-friendly build, priced to grow with you.
Build (one time)
$2,500
Both flows in English and Spanish, Square payments, your menu, and launch. Paid 50% to start, 50% at launch.
Care and hosting
$99 / month
Hosting, security, backups, menu and price changes, and support. Month to month, cancel anytime.
Optional add-on
Social media, kept simple
5 to 6 simple posts each month to keep your page active: this week's cook, a new arepa, an upcoming catering date. You approve, I post.
$19 / mo
The two doors
Different for your customers. One system for you.
Door 1
Order from the kitchen
Your cook nights, live.
Your arepas and every variation, with photos and prices
Flip ordering Open or Closed yourself, or set it to open on a schedule (say, Fridays 5 to 9)
Tap any item Sold Out the moment a filling runs out
Show tonight's location so regulars know where to find you
Customers order as guests, no account to make, leaving a name and phone, then pay by card through Square
Get a confirmation and a live status link that updates as you cook, so they know the moment it is ready for pickup
Door 2
Catering and events
Booked ahead, on your terms.
Clients pick a date and tell you the event, headcount, and details
You review and send back a custom quote
A deposit locks the date; the balance is due before the event
A signed event agreement is stored with every booking
Nothing auto-confirms, so you approve every event
In English and Spanish, on both sides
Both sides are fully bilingual, not just the menu. The customer ordering side and your kitchen order board each switch between English and Spanish with one tap, on their own. Your customers order in whichever they prefer. You work the board, catering, and history in Spanish, while Matt sees the very same screens in English, so nothing is ever lost between the two of you. Every confirmation and status update reaches each customer in their own language. Built in from the first day, not translated on at the end.
Run both from one place
A live order board: each order lands as it comes in and moves from New to Cooking to Ready, then clears to Done when it is handed over
A saved order history: every closed ticket stays searchable, so you can reopen any past order to check what was ordered, confirm what was paid, or settle a question later
Catering requests in their own tab, where you approve each event and send its quote
Instant email alerts the moment an order or request comes in
Every order carries a name and phone, so no order is ever anonymous
Fully bilingual: every screen, button, and email in English and Spanish, switched with one tap
Your brand, your domain, and a professional email address on it
Mobile first, because it all happens on a phone
All of it yours: the site, the design, and your customer list
A closer look at the cook nights
What your customers tap, and what you see while you cook, shown the way you each use it: the customer side in English, your kitchen side in Spanish. Sample menu shown; yours goes in its place.
Each new order pings you and lands at the top of the board, already paid. You tap Start cooking when you fire it, Mark ready when it is up, and Hand off when it is in their hands, which clears the ticket. You always see the name, the exact order, and any special requests, so nothing gets lost on a busy night. And nothing disappears when the night is over: every handed-off ticket moves into your history, where you can reopen it anytime to review the order or answer a question.
How it works, end to end
A quick wireframe pass through both journeys, start to finish. Rough sketches of the flow, not the final look.
Ordering, from tap to pickup
1
Browse the menuTonight's items, prices, and photos, with an Open badge
›
2
Pick and customizeChoose options like no cheese, add to the order
›
3
Your detailsJust a name and phone, no account to make
›
4
Pay by cardSquare checkout, money lands in their bank
›
5
✓
Order confirmedLive status link updates until it is ready for pickup
›
6
✓
Track your orderWatches it go from Cooking to Ready, no refresh
Catering, from request to booked
1
Pick a dateLive calendar of open event dates
›
2
Event detailsHeadcount, occasion, what they need
›
3
•
Request sentHeld as pending while David reviews
›
4
Quote and depositCustom quote, a deposit locks the date
Why not just use the free Square page?
Square's built-in page can post a basic menu, but it cannot take a catering request, send a quote, or hold a deposit, and it looks like every other Square shop. This is the custom site you liked, shaped around how you actually work: an ordering switch you control and a real catering pipeline the free tools do not have. You pay Square's normal card fee, about 2.9% plus 30 cents, and no commission or middleman on top.
How it compares
Option
Per order
Catering booking
The look
Delivery apps
15 to 30%
No
Theirs
Free Square page
Card fee only
No
Generic template
Your own site
Card fee only
Yes
Custom, and yours
What the monthly covers
Every line, so you know exactly what you are paying for.
Keeping it running
Hosting, so the site is always up and loads fast
Your database and logins that hold the orders, catering requests, and your customer list
Order and confirmation emails sent reliably every time
Daily backups, so a mistake or a bad day is never permanent
Security updates and the SSL certificate kept current, so the site stays safe and the padlock stays green
Uptime monitoring, so a problem is caught before it costs you an order
Keeping the Square connection working as their system changes over time
Keeping it current
Adding a new arepa or retiring one you have dropped
Price changes, whenever your costs move
Your hours, schedule, and pickup location updated as they change
Catering package and wording tweaks
Swapping in new photos
Fixing any bug in what we built, at no extra charge
When you need me
A direct line for questions and changes, no ticket system
Same or next business day response
Requests are folded into the plan at no extra cost. Anything brand new, the kind of thing listed below, is always quoted first, so there is never a surprise on your bill. If the business ever grows to very high volume and the underlying services move off their free tiers, we talk about it before anything changes.
Built to grow with you
This price launches both doors now. As the business picks up, natural add-ons, for example a loyalty punch for regulars, gift cards, a second pickup location, or text-message alerts to customers when an order is ready, are quoted separately at $95 per hour, so you only ever pay for what you actually need, when you need it.
Terms at a glance
Timeline
Roughly 3 to 4 weeks from deposit to launch.
Build payment
50 percent to begin, 50 percent on launch day.
Monthly billing
Starts at launch. Month to month, cancel with 30 days notice.
What you provide
Your menu and prices, a logo or brand colors, and your Square account.
Ownership
The site and your customer list are yours. If you ever leave, you keep them.